Control of your cookies

On our website we use necessary (to ensure our site works properly), analytical (tells us how the site is used) and functional (user preferences) cookies. If you select “Accept all” some data will be sent to third (non-EU) countries. On our website, we provide links to client websites and client social media, which have their own cookies, privacy policy, and terms. For more information on the cookies that we use, choose “Configure” below.

Sales Mission Brand USA

• Participation: 18+ brands representing different destinations in the US, hotels, attractions, and inbound operators

• 8 organizations joined the mission for the first time

• Roundtable with 6 key partners on travel trends to Colombia

• 25 tour operators held 475 1:1 meetings and trained 288 travel agents (103 in-person, 185 virtual)

• City: Bogotá

• Dates: March 17-18, 2025

• Location: Hilton 72 Hotel – Bogotá

Results

Media Cover (Trade):

• LadeviColombia: Analysis of the growth in Colombian travelers' interest in the United States, highlighting the most important factors. (1:1 interview with Malcolm Smith, Brand USA)

• RéportColombia: Analysis of travel trends and preferences to the United States

logo_0