Between 2014 and 2024, AVIAREPS developed a solid and sustained commercial strategy to position and consolidate Emirates' presence in the Colombian market. This strategy focused on close ties to the distribution channel, through more than 2,500 sales visits to travel agencies throughout the country and the training of more than 3,500 industry professionals.

Results

•+808% (cumulative growth) in BSP sales (2014-2024 period).

•+59% BSP sales growth 2023 vs. 2019.

•+2,500 sales visits to travel agencies over the last 10 years.

•+3,500 travel professionals trained nationally.

•Excellent relationship with the UAE Embassy, the Colombian Arab Chamber of Commerce, the ANATO Association of Travel Agencies, and PROCOLOMBIA